This event is now over but if you missed it, a recording is available below.
Join us for our second Learning Series webinar of 2022! Our webinars are open to all interested in delving deeper into topics related to Patient-Oriented Research (POR).
When: Wednesday, April 20, 2022
Time: 12:00 p.m EDT / 9:00 a.m. PDT
Who isn’t on social media these days? Data suggests that over 87% of all Canadians engage with social media platforms in some capacity. On average these users spend nearly two hours a day scrolling through an endless stream of content and posts. As such, these platforms provide an excellent opportunity for patient-oriented research (POR) projects to engage and interact with patient-partners. How then can research teams best leverage these available tools to promote and enhance patient engagement within the lifecycle of POR projects? Join us this session to explore some of the more popular platforms that can enhance your engagement efforts along with a number of key practical strategies that can help inform your approach.
Session Objectives
Profile the most popular social media platforms used in Canada
Detail the user base demographics of each platform and outline what each is well suited for
Explore a number of key practical strategies that can enhance your project’s use of social media including:
Inclusive design tips to enhance social media accessibility
Leveraging tools to reach a target audience more directly
Tips to communicate science more broadly using social media platforms.
Speakers
Amanda Doherty-Kirby
Rakhee Chowdhury
Brooke Allemang
Bryn Robinson