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2022 LEARNING SERIES: Enhancing Engagement: The Use of Social Media in Patient-Oriented Research

This event is now over but if you missed it, a recording is available below.


Join us for our second Learning Series webinar of 2022! Our webinars are open to all interested in delving deeper into topics related to Patient-Oriented Research (POR).

When: Wednesday, April 20, 2022
Time: 12:00 p.m EDT / 9:00 a.m. PDT

Who isn’t on social media these days? Data suggests that over 87% of all Canadians engage with social media platforms in some capacity. On average these users spend nearly two hours a day scrolling through an endless stream of content and posts. As such, these platforms provide an excellent opportunity for patient-oriented research (POR) projects to engage and interact with patient-partners. How then can research teams best leverage these available tools to promote and enhance patient engagement within the lifecycle of POR projects? Join us this session to explore some of the more popular platforms that can enhance your engagement efforts along with a number of key practical strategies that can help inform your approach.

Session Objectives

  1. Profile the most popular social media platforms used in Canada 

  2. Detail the user base demographics of each platform and outline what each is well suited for

  3. Explore a number of key practical strategies that can enhance your project’s use of social media including:

  • Inclusive design tips to enhance social media accessibility

  • Leveraging tools to reach a target audience more directly

  • Tips to communicate science more broadly using social media platforms.

Speakers

  • Amanda Doherty-Kirby

  • Rakhee Chowdhury

  • Brooke Allemang

  • Bryn Robinson